Georgia’s most diverse jewellery & beauty retailer

Welcome! Our commitment to beauty and excellence positions us as a leader in Georgian beauty and jewellery retail and as the largest importer and seller of jewellery in Georgia.

16Years in operation
55%Growth rate in 2025
16Stores
80+Employees
REDBERRY store front in Tbilisi Mall
Our mission

To deliver unparalleled service and value to our customers, ensuring every customer finds their unique expression of beauty.

our brands

Browse our extensive range of products. We are proud parents to a diverse portfolio of beauty brands, each with a unique story.

MANDARINA store in a Tbilisi shopping mall

Youthful vibrance

Since 2007, a symbol of youthful vibrancy, offering a wide array of affordable, fashionable jewellery and accessories.

mandarina.ge
Inside the REDBERRY store on Chavchavadze Avenue in Tbilisi

Timeless excellence

A sophisticated assortment of exquisite gold and silver pieces that complement the unique style of each customer.

myredberry.ge
PICKME, coming soon
Coming soon

New face of beauty

A cosmetics assortment for diverse beauty needs and trends, offering both high end and accessible products.

Learn more
Our vision

To become Georgia’s most trusted destination for jewellery and beauty products, setting industry standards and exceeding expectations.

REDBERRY store front in Tbilisi Mall
MANDARINA store in a Tbilisi shopping mall
REDBERRY corner store in Galleria Tbilisi
REDBERRY consultant arranging jewellery in Tbilisi Mall
MANDARINA display tower in a shopping mall
Entrance to REDBERRY in Tbilisi Mall

our partners

Leverage our expertise to grow your brand in the Georgian market.

UNOAERRE
ORI TAO
Nature Bijoux
SOKOLOV
EFREMOV
Graziella
Nomination
We celebrate the power of choice and diversity. Our global brand partners are a testament to our dedication to catering to diverse preferences and cultivating loyalty through a proven track record of success.
Vazha Machavariani
Vazha MachavarianiFounder and CEO

history

A beacon of entrepreneurial success in Georgia.

16years in operation

From our modest beginnings to a celebrated market leader in beauty retail, our journey has been driven by innovation and an unwavering commitment to excellence.

Today, with 16 years in operation, our presence spans 16 stores, we achieved 55% growth in 2025, and we empower more than 80 dedicated employees.

MANDARINA has been a symbol of youthful vibrancy since 2007, and REDBERRY brings international jewellery brands to leading shopping malls across Georgia.

why us?

Introduce your products to a new and eager market.

01

Leveraging our in-depth market knowledge and proven retail strategies, we offer an engaged and responsive customer base.

02

Our distribution network is robust and ready to support your brand’s expansion.

03

We pride ourselves on excellent customer service and are committed to fostering strong brand partnerships.

REDBERRY consultant showing earrings to a customer in Tbilisi Mall

We’re looking for partners to become part of our ever-growing family of brands.

Let’s grow together

let’s grow together

Leave your details and we will get back to you.

Your message comes straight to our team at partner@wegroup.ge.